Abstract
E-commerce carries with it its own importance in the corporate world due to the effect of globalisation. Significance of E-commerce further extends in India due to the advent of ‘Digital India” campaign. Remarkable transformation has been taken place in the field of entrepreneurship by the implementation of effective governance in e-commerce. During last few times amazing renovation have been noticed in the Indian shops and trades. E-commerce has taken the domain of business by storm and fascinated the imagination of whole generation of entrepreneurs, with e-commerce ventures with various business and commercial models.The mercurial development in recent years has already propelled the largest industries among these enterprises crossing the billion-dollar boundary. This article has attempted to highlight the current position of the e-Commerce scenario in India and corporate point of view. Simultaneously, it points out the corporate sector’s strategic drives and challenges, and recommends the techniques which will trigger e -Commerce industries and sustain development.

Keywords
business and commercial models, Digital India, E-commerce, entrepreneurs, globalization.

Cite this paper
Prabir Chandra Padhy, Ashiss Kumar Mishra, E-COMMERCE: PROMOTING ENTREPRENEURSHIP IN INDIA , SCIREA Journal of Management. Volume 1, Issue 2, December 2016 | PP. 43-54.

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